Skinny Cow

For the launch of Skinny Cow’s new packaging and line of products with fresh ingredients, we created a social campaign to introduce #TheNewSkinny to the world. The campaign exceeded industry benchmarks and received an 18 point lift in ad recall (9 points higher than the estimated US CPG average) and a 5 point in purchase intent (4 points higher than estimated US CPG average). The campaign resulted in over 6MM views, 45.5MM impressions and tons of positive feedback on the new ingredients and packaging from new and existing customers across social.